Artist Name: Scabotz
Style: Cartoon, Character, Children’s Book, Editorial, Vector
Brief:
The project brief for Scabotz was clear yet playful: create a vibrant, character-driven illustration for the grand re-opening of Sweetmullets Barbershop, a retro-modern salon specialising in bold, daring hairstyles. The image needed to capture the shop’s personality – quirky, inviting, and fun – and appeal to families while leaving an impression of originality. Scabotz was tasked with bringing Sweetmullets to life in an editorial-style visual that could be used across social media and in storefront advertising.
The Result:
Scabotz delivered a standout illustration featuring two lively characters against the backdrop of Sweetmullets. The characters perfectly encapsulate the spirit of the brand: one sporting a cool rocker look with a skull-print shirt and striking blonde hair, and the other styled in a classic barber’s outfit with an approachable smile. The red and blue tones of the barbershop pole add an eye-catching contrast to the shop’s bold red signage, while subtle details like the $5.99 doughnut sign amplify the humour and charm of the scene. Scabotz completed the project on budget and ahead of the deadline, enabling Sweetmullets to roll out its campaign with plenty of time to build excitement before the launch.
Conclusion:
Scabotz’s creative approach to character design and vibrant storytelling made this illustration an unforgettable centrepiece for Sweetmullets’ campaign. The piece captures the essence of fun and flair while seamlessly tying it to the brand’s identity. Whether you’re looking for illustrations for children’s books, editorial spreads, or creative branding projects, Scabotz’s versatility and skill are second to none.
Check out Scabotz’s full portfolio here and see how his creative talents can elevate your next project. Ready to make your brand stand out?
Commission Scabotz today!
